With current economic activity there has been more and more talk about the huge V shaped curve we have had this year. The stock market just recently hit over 9,000 in months and investments are beginning to rise. After reading Are We Seeing A V-Shaped Economic Recovery? And What Will A GenY Economy Look Like? by Bruce Nussbaum, I had realized he had a great point, the baby boomer generation was a simple generation to figure out as far as consumption, but who has figured out what is known as the Y generation's interests? The next generation is interested in more electronics and pocket sized media. It is only a matter of time until the Y generations consumption is figured out, but as Nussbaum discuses, the American consumer does not have the funds to boost the economy. So who will make up for the American consumer? Also will this new high consumption country become the new world superpower?