After reading the article entitled Designing all the way to the bank I have come to realized, that selling a idea or product like a bank today is much harder than in the past. Before banks were good places to keep money, but now what makes one bank better than another? Well IGN has come up with a new way to attract and keep new consumers. The creation of a banking lounge, offers a bank with a coffee shop, free, wifi, and of course the option to do your banking there. The design on the bank is also very pleasant compared to the rushed cubical that most current banks have. The bank lounge has tellers in a middle circle, and then many ATM machines dispersed around the bank.