Recently my friend had gotten the new iPhone, when I asked him how he liked it he said "it is a great toy, but a terrible phone." Later he explained that at&t has bad service and although the phone is fun, it does not serve its true function. After reading the article entitled High Definition by Seth Godin, I had realized that, this has become a problem with most of our new technology. Although we are creating many new advancements in technology, we are also forgetting about the essentials, like the quality of a product. Years ago quality was a huge concern of most companies, but with recent advancements all concern has turned to size and weight. It is time we look to the past and concentrate on what is really important, the quality of a product.