Seth Godin wrote a new blog entitled The long tale, although it is not quite clear what he is getting to at first, by the end he has a great point. That point is that many of us do not look at the quick sales pitch anymore, but the long time stats of a company or a person. With the economy changing people want to stay with the safest investments and do their research before they invest. Technology has only made this easier, by making more information available to almost every home every before. If a company or an individual wants to be prosperous in our current society, he/she has to be not only consistent, but excel over the rest. By doing so a company/person will catch the attention of the public and create more attraction and good p.r. overall for themselves.