samsung vs apple

After reading Samsung Beats Apple in the IDEA/BusinessWeek Design Awards Posted by: Bruce Nussbaum on August 01, I was amazed to find out that samsung has made such advancements in the electronic era. As a apple user and lover, it was very surprising to me that samsung had done so well. I was under the impression that Apple's recent releases of the iphone and new intel based computers would boost their productivity way above the competitors, but after reading this article I found that samsungs approach to marketing and design was similar to apples, but much more intensive. The idea of sending high end employees to the U.S. to study design and it's trends is very complex. The company has to stay up with trends and at most times, predict new ones and samsung has found the perfect way to do so, combining business and design into one.