As a mac user I feel like I have the same computer as every other person at my school. Many of the dells and sonys sold today have an option to customize the look of the computer. Well now there is an option to do the same with your mac, but it is not brought to us by apple. A company called Engrave Your Tech has come up with a way to laser engrave different products including many apple products. I believe this is a nice aesthetic addition to the macbook and other products, it create somewhat of a individualism for everyone rather than having the same product as the person next to you.