"Creativity breathes life into successful websites. However, creative ideas and solutions can sometimes seem like guesswork—and guessing is risky business. So what can designers do to show clients they’re using a solid strategy and have the best intentions? The following exercises are a great way to start discussing and documenting aspects of design to help clients shed their fear of creativity and encourage them to join the design process."
http://www.alistapart.com/articles/taking-the-guesswork-out-of-design/
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