Many of us wear sneakers on a daily basis and because of this we buy many new pairs throughout the year. Most of us also do what I usually do, which is throw the old pair out. Nike has come out with a new program called Nike Grind. This is a program that Nike runs, where cities send back used sneakers from the community to Nike. Nike then grinds every piece of the sneaker to make different kinds of sporting surfaces. Personally I think this is a great idea for the community and for the environment. With the Go Green campaign growing everyday they are catching onto a trend that not only is helpful to the environment, but the community as well. I hope to see more sneaker companies doing the same.
Tuesday, March 9, 2010
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